Privacy Policy — White Line

Privacy Policy

At White Line, we deeply value your privacy and are committed to safeguarding the personal and professional information you entrust to us. This Privacy Policy outlines how we collect, use, disclose, and protect your data when you interact with our executive transport platforms, applications, and services.

Effective Date: August 17, 2026

At White Line ("White Line," "we," "us," or "our"), we are committed to protecting your privacy and safeguarding the personal and professional information you entrust to us. This Privacy Policy explains how we collect, use, process, store, disclose, and protect your information when you access or use our website, mobile applications, customer portals, corporate/B2B platforms, and luxury chauffeur and ride-hailing services (collectively, the "Services"). By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described in this Privacy Policy, please discontinue use of our Services.

1. Information We Collect

We may collect different categories of information, depending on how you interact with White Line, including when you create an account, book a ride, request customer support, use our website or mobile application, or communicate with us.

1.1 Personal Information

When you create an account, make a booking, or otherwise interact with our Services, we may collect:

  • Full name
  • Email address
  • Phone number
  • Residential or business address
  • Account login and profile information
  • Date of birth or other identification information where required for service verification
  • Communication preferences
  • Information provided when contacting customer support

1.2 Booking and Transportation Information

To provide our chauffeur and transportation services, we may collect information associated with your bookings, including:

  • Pickup and drop-off locations
  • Pickup and drop-off times
  • Travel dates
  • Booking history
  • Passenger information
  • Number of passengers
  • Special transportation requests
  • Chauffeur or vehicle preferences
  • Flight information when provided for airport transfers
  • Additional instructions provided during the booking process
  • Information relating to ride cancellations, modifications, or disputes

1.3 Location Information

Because White Line provides chauffeur and ride-hailing services, location information is an important part of our Services. Depending on the features you use and the permissions you provide, we may collect precise location information, including:

  • Pickup location
  • Drop-off location
  • Current or approximate device location
  • Vehicle location while a ride is in progress
  • Route and trip information
  • Location information associated with booking and dispatch activities

Location information may be used to match passengers with available chauffeurs, facilitate pickups and drop-offs, monitor active trips, improve routing, provide customer support, and enhance the safety and reliability of our Services. You may be able to control certain location permissions through your device settings. However, disabling location services may affect your ability to use certain features of our Services.

1.4 Payment and Billing Information

When you make a payment for our Services, we may collect information necessary to process and manage your transaction, such as:

  • Billing name
  • Billing address
  • Payment method
  • Transaction amount
  • Transaction date and time
  • Payment status
  • Invoice and receipt information

Credit and debit card information may be processed through third-party payment processors and certified payment gateways. White Line does not store complete payment card information on its own systems where such information can be securely processed by our authorized payment providers.

1.5 Corporate and B2B Information

If you use our corporate transportation services or B2B portal, we may collect additional business-related information, including:

  • Company name
  • Business address
  • Corporate account information
  • Authorized personal details
  • Employee or passenger information
  • Business email addresses
  • Billing and invoicing information
  • Corporate travel preferences
  • Booking and transportation history
  • Account administrators and authorized users

Corporate customers are responsible for ensuring that they have the appropriate authority and permissions to provide personal information to White Line on behalf of their employees, customers, or other authorized passengers.

1.6 Communications and Support Information

When you contact White Line, we may collect information contained in your communications, including:

  • Emails
  • Customer support requests
  • Chat messages
  • Phone or other communications
  • Feedback
  • Complaints
  • Service-related inquiries
  • Information you voluntarily provide to our support team

We use this information to respond to your requests, investigate issues, improve our Services, and maintain appropriate records of customer interactions.

1.7 Device and Technical Information

When you access our website or applications, certain technical information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Operating system
  • Device type
  • Device identifiers
  • Language preferences
  • Time zone
  • Access dates and times
  • Referring and exit pages
  • Application usage information
  • Diagnostic and performance information

This information helps us operate and improve our servers, troubleshoot, and enhance the overall performance and security of our Services.

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our Services, and to fulfill our obligations to you. Specifically, we may use your information to:

  • Process and manage your bookings and reservations
  • Dispatch and coordinate chauffeur services
  • Facilitate real-time trip tracking and navigation
  • Process payments and send invoices or receipts
  • Communicate with you about your bookings, account, or inquiries
  • Send service-related notifications and updates
  • Provide customer support and resolve disputes
  • Verify your identity and maintain account security
  • Comply with applicable laws and regulatory requirements
  • Detect, investigate, and prevent fraud or unauthorized activity
  • Improve the functionality, safety, and quality of our Services
  • Conduct internal analytics, research, and service development
  • Personalize your experience based on your preferences and usage history
  • Manage our corporate and B2B client relationships

3. Sharing of Information

We do not sell your personal information. We may share your information in the following limited circumstances:

3.1 With Chauffeurs and Service Partners

We share relevant booking and contact information with the chauffeur assigned to your trip to facilitate pickup, navigation, and service delivery.

3.2 With Third-Party Service Providers

We engage trusted third-party vendors to assist in operating our platform, including payment processors, cloud infrastructure providers, communication platforms, mapping and navigation services, and customer support tools. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.3 With Corporate Account Administrators

If your account is linked to a corporate or B2B account, the authorized administrator of that account may have access to your booking history, travel activity, and related billing information.

3.4 For Legal Compliance and Safety

We may disclose your information when required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect the rights, property, or safety of White Line, our users, chauffeurs, or the public.

3.5 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change and ensure continued protection of your information.

4. Data Retention

We retain your personal information for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer required, we will securely delete or anonymize it in accordance with our data retention policies.

5. Data Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls, and regular security assessments. While we take reasonable precautions, no method of transmission over the internet or electronic storage is completely secure.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights with respect to your personal information:

  • The right to access and receive a copy of the information we hold about you
  • The right to correct or update inaccurate or incomplete information
  • The right to request deletion of your personal information, subject to applicable legal requirements
  • The right to withdraw consent where processing is based on your consent
  • The right to restrict or object to certain processing activities
  • The right to data portability
  • The right to lodge a complaint with a relevant data protection authority

To exercise any of these rights, please contact us using the details provided in Section 9. We will respond to your request in accordance with applicable data protection laws.

7. Cookies and Tracking Technologies

Our website and applications may use cookies, web beacons, and similar tracking technologies to enhance functionality, analyze usage patterns, and personalize your experience. You may manage your cookie preferences through your browser settings or our cookie consent tool. Disabling certain cookies may limit some features of our Services.

8. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us and we will promptly delete such information.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact our Privacy Team at:

  • White Line
  • Email: booking@whitelineglobal.com
  • Phone: +966 55 073 5956
  • Address: Riyadh, Kingdom of Saudi Arabia

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Service offerings. When we make material changes, we will notify you by updating the effective date at the top of this page and, where appropriate, providing additional notice through the application or email. Your continued use of our Services following such changes constitutes your acceptance of the updated policy.

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